Hong Kong (13 February 2008)

Nuance-Watson (HK) and professional make-up artist brand M.A.C today joined forces to launch the first M.A.C boutique at Hong Kong International Airport ("HKIA"). Showcasing M.A.C's latest image design, the 35 sq.m. store features 600 SKUs of vibrantly colored cosmetics which is by far the largest collection available under a single brand concept at HKIA.

Ms. Alessandra Piovesana, Managing Director of Nuance-Watson (HK) said, "We are proud to introduce M.A.C to travelers at HKIA. The new boutique is the latest in a long line of genuinely ground-breaking new additions we have brought to the airport. M.A.C opening also perfectly underlines our commitment to constantly upgrade and refresh the already extensive Beauty brand portfolio with which we now offer to satisfy our customers. While skincare has always been a strong seller across Asia and at HKIA, customers who already enjoy perfect skin will naturally be eager to sample colors that will further enhance their attractiveness. With its internationally-renowned professional and specialized image in colored cosmetics, M.A.C will ensure we can present a strong statement of the expanded offering to our customers in this area. Ultimately, the M.A.C opening will play an important role in helping to fully maximize growth potential within this segment by complementing our already strong skincare and fragrance collections".

Stefan Herzog, Vice President/General Manager, Estée Lauder Travel Retailing, Asia Pacific confirmed, "We are delighted that M.A.C Cosmetics will be available to consumers traveling through Hong Kong International Airport. It has been a pleasure to work with Nuance-Watson (HK), one of the most innovative retailers in the industry, to bring this project to fruition. M.A.C is a perfect fit with Hong Kong International Airport's philosophy and the availability of 's legendary professional makeup artistry, variety of products and colour collections on offer will surely raise the bar in the already high standard of cosmetic brands offered in the airport".

"This store will allow M.A.C to display the creative makeup artistry, theatre and the magnetism which attracts consumers to this brand wherever it is launched. Dedicated fully to the art of self-decoration and the realisation of the individual, the M.A.C attitude is expressed by its makeup artists, seen and felt in stores internationally and we are thrilled that this makeup brand, one of the hottest in the world, will now be available at this airport where it will be enjoyed by existing M.A.C fans and future M.A.C enthusiasts alike!"

Nuance-Watson (HK) entered into partnership with M.A.C Cosmetics because of the brand's chic, vibrant image and active marketing calendar. The M.A.C brand invariably supports its intensive monthly launch schedules with exciting promotional activities and animations. Such strong back-up will ensure travellers calling into M.A.C's new HKIA outlet will always be sure to find something excitingly different each time they visit. The brand's unrivaled high color-matching capability for all skin complexions also makes it a perfect match for the dynamic international clientele at HKIA.

Illuminated by two eye-catching white-colored ceiling light bars and rails of spotlights, the newly opened M.A.C boutique's ingenious design closely resembles a top class make-up studio. Once inside, customers are transported to an ultra-chic stage where they can transform themselves into "mega stars" while indulging in M.A.C's wealth of impossibly colorful choices. The studio ambience is further reinforced by the installation of a full height illuminated dressing table and a Director's chair. Enticing cosmetic lovers to enter and explore the store and at its frontage are four color stations packed with the latest M.A.C colour collections. At a stand-alone location next to the Temptation mega beauty store in HKIA's East Hall, the M.A.C boutique will benefit from high profile passenger movement around and in Temptation.

The newly launched HKIA M.A.C boutique offers a broad range of color make-up choices which are augmented by top quality accessories and travel retail sets such as Lip & Eye palettes. In keeping with M.A.C's global social initiative programs, the new outlet also offers VIVA Glam products, all sales proceeds from which enable the M.A.C AIDS Fund to help those living with HIV or AIDS. Such good corporate citizenship perfectly corresponds to Nuance-Watson (HK)'s commitment to make every passenger purchase at HKIA feel far more meaningful because of the company's strong links with worthy causes.

In pioneering an exotic and enchanting M.A.C experience guided by a full team of professional make-up artists, Nuance-Watson (HK) is treating departing travellers at HKIA with a wealth of make-up choices to ensure they arrive at their destinations with a fresh, stunning face.

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